Okay, there is a monkey pulling a donkey on a plank. It occasionally uses the whip on it as well. The monkey takes a break to find mint (Mentos) on the forest floor.
The donkey is offered to take it but it brushes the monkey off with a graceful flick of its hoof. Our monkey (aka our supposed ancestor in the very near future, 1 minute and 5 seconds to be exact considering the length of the ad!) pops it in. He is washed by this major brainwave apparently and walks off. There begins the evolution of man from ape!
The ad depicts how ape evolves to cave man, invents weapons for hunting, kills animals for clothing, and invents fire with the use of flint stones, passes through the era of dinosaurs and then the wheel. All thanks to Mentos. All of this is described beautifully by the ape running and finally he comes to the donkey which is still sitting on the plank… he goes “Daddu??”
The donkey is surprised enough to let all the grass in its mouth fall and from there on the donkey is the one pulling the cart while Man holds a whip above it.
Ahem…the ad has some major attitude and the nerve of the creators to attribute the evolution of Man to Mentos! Class! Can thou deny its supremacy? The background music is completely whack, addictive and creates this hilarious tongue-in-cheek feeling! The way the monkey goes running into the forest visually describes evolution and I love it! Personally it’s the most descriptive part and the best! The mint is actually said to be the missing link that triggers evolution. The ad starts off with the words “Going back in time… To find the missing link”. I say no more…
Funny party is, while the donkey pulls the cart there is a disclaimer at the bottom that says “Donkeys are not meant to be animals of labor”. Yeah right!
To think that the Daddu just let evolution, Mentos, slip right through his hooves. When it was THAT close! Can you imagine what the world would be like if we had evolved from donkeys and not monkeys? Not to mention with the help of Mentos!! Poor Daddu… His species must be furious as hell.
The ad is so Bitchy that my mind was completely blown when I saw it. I can’t believe they dedicated slow grueling takes-millions-of-years evolution to a simple mint!! To reduce the enormity of the phenomenon to a cheap (no offense) 50 Paisa crappy mint that probably isn’t that popular in the first place!!
What the Fuck!!!!
:O
Rated as one among the Top 10 ads of 2009.Mentos ads have always been “bitchy” with an attitude (with a capital A!). Words can never do justice to it.
This tops them all.
Cheers!
http://www.youtube.com/watch?v=LXfuUVqQUTU
Watch.
Learn.
Enjoy.
Hail!
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